International Journal of Business, Management & Allied Sciences

A Peer Reviewed-Indexed Journal

Volume 11 issue 2: 2024 

Author Article Details Page No
1 OVER OR UNDER PRICING OF BRAND: A LINEAR ESTIMATION
TECHNIQUE OF ASSESSMENT
Rajesh Deshpande
Visiting Faculty, Symbiosis Pune, SBUP and other institutions,
Email: strateggist@gmail.com
DOI: 10.33329/ijbmas.11.2.1
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