| Author | Article 
					Details | Page No | 
				
					|  | PERMISSION 
					MARKETING - AN ALTERNATE TARGETING STRATEGY TO BUILD 
					BRAND TRUST AND LOYALTY
 D.SIDHARDHA
 Assistant Professor, Department of 
					Management Studies
 Maharaj Vijayram Gajapathi Raj College 
					of Engineering (Autonomous),
 Vizianagaam, Andhra Pradesh
 | 1-6 
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					|  | PERFORMANCE 
					OF DISTRICT COUNCIL: A STUDY ON NORTH TWENTY FOUR 
					PARGANAS DISTRICT, WEST BENGAL
 Dr.ANUP MAJI
 Assistant 
					Professor, Department of Commerce, Sabang Sajanikanta 
					Mahavidyalaya, Paschim
 Medinipur , State- West Bengal ( 
					India)
 | 7-10 
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					|  | PERFORMANCE 
					OF INDIAN NSE STOCK MARKET-A STUDY ON PRE AND POST 
					IMPLEMENTATION PHASE OF DEMONETISATION FROM NOVEMBER 1ST 
					2015 TO NOVEMBER 1st 2017 Dr. 
					K.S.SEKHARA RAO1, CH. SAHYAJA2
 1Associate 
					Professor, KLU Business School, Koneru Lakshmaiah Education 
					Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India
 2Research Scholar, KLU Business School, Koneru Lakshmaiah 
					Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh, 
					India
 | 11-19 
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					|  | GST Impacts 
					on Indian Economy: A Study Yelsoju Somachary
 Research scholar, Dept of 
					Economics, kakatiya University Warangal.T.S
 | 20-24 
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					|  | EFFECT OF 
					FINANCIAL LEVERAGE ON FINANCIAL PERFORMANCE: A PANEL DATA 
					ANALYSIS Dr. Jaba Rani Patta1, 
					Prof. Ram Ranjan Routh2
 1Assistant Teacher, 
					Ramnagar Rao High School, West Bengal
 2Assistant 
					Professor, Department of Commerce, Kharagpur College, West 
					Bengal
 | 25-32 
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					|  | Demonetisation from the Perspective of Indian Stock Market* Dr. Munmun Mohanty1, Dr. Sanjib 
					Pattnaik2
 1 Associate Professor in Finance at 
					School of Management Studies, Ravenshaw University, 
					2Associate Professor in Finance at School of Management 
					Studies, Ravenshaw University
 | 33-49 
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					|  | An 
					Empirical Study on Human Resource Challenges in Telecom 
					Sector With Specific Reference to BSNL, India Aditya Bhargava1 , Dr. Harsh 
					Purohit2
 1Ph.D Research Scholar, Banasthali 
					Vidyapith, Rajasthan, India
 2Dean, FMS – WISDOM, 
					Banasthali Vidyapith, Rajasthan, India
 | 50-54 
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					|  | Effect of 
					Organizational Rewards on Job Engagement and Organizational 
					Engagement Dr Rama Krishna 
					Yelamanchili
 Associate Professor (Leadership)
 Ethiopian Civil Service University
 Addis Ababa, Ethiopia
 | 55-62 
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					|  | THE EFFECT 
					OF OCCUPATIONAL STRESS ON EMPLOYEE TURNOVER INTENTIONS – A 
					STUDY OF NURSES IN TWO SELECTED HOSPITALS OF HYDERABAD Prof Saneem Fatima1, Syeda Amtul 
					Mahaboob2
 1Professor and Joint Dean Academics, 
					Maulana Azad National Urdu University
 2PhD Scholar, 
					Maulana Azad National Urdu University
 | 63-69 
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					|  | THE FACTORS 
					INFLUENCING CUSTOMER SATISFACTION TOWARDS PRIVATE LABEL 
					BRANDS IN RETAILING
 S. Lakshmi 
					Narasimham
 Research Scholar, Rayalaseema 
					University,
 PP.MAN.0653, Kurnool – Andhra Pradesh, India.
 | 70-74 
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					|  | A 
					STUDY ON WOMEN ENTREPRENEURSHIP FROM THE PERSPECTIVE OF 
					ECONOMIC DEVELOPMENT
 CHILUMARI 
					VARAPRASAD
 Assistant Professor, Department of 
					Business Management,
 Vennela Institute of Business 
					Administration,
 Bhongir, Telangana
 | 75-77 
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					|  | PERCEPTIONS 
					OF LONG-TERM INVESTING SYED 
					AWAIS
 Associate Professor, Academy of Management 
					Studies (AMS), Hyderabad
 | 78-81 
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					|  | ORGANIC 
					BUSINESS AND ITS IMPACT ON SUSTAINABLE DEVELOPMENT
 Dr. T. BLESSTY PEARLINE
 Assistant Professor, Loyola College, Chennai
 | 82-89 
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					|  | HUMAN 
					RESOURCE MANAGEMENT´S MARKETING APPROACH FOR IMPROVING 
					EMPLOYEE SATISFACTION KUSUMA 
					KIRANMAYEE
 Asst. Professor, Amity Global business 
					school, Hyderabad
 | 90-94 
 .png) | 
				
					|  | A STUDY ON 
					THE STRATEGIC ROLE OF HR IN IT INDUSTRY PARDHASARADHI YENNAM
 Associate Professor, Aurobindo Institute of Computer 
					Sciences, Chintapalliguda(v), Ibrahim patnam(m), 
					Rangareddy(dt)
 | 95-98 
 .png) | 
				
					|  | BANK RISK 
					ANALYSIS GATTU RADHIKA
 Associate professor, Aurobindo Institute of Computer 
					sciences, Chintapalliguda(v), Ibrahim
 patnam(m), 
					Rangareddy(dt)
 | 99-103 
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					|  | PORTFOLIO – 
					REVISION STRATEGIES Dr. 
					D.VISHNU PRIYA
 Reader & HOD of Commerce (P.G.)
 B.T.College, Madanapalle, Chittoor Dist
 | 104-106 
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					|  | HRM FOR THE 
					PUBLIC SECTOR DHANAVATH MOHAN 
					KUMAR NAIK
 BDMM, Team Leader (IT)
 Knights 
					bridge Information Technologies, Private limited, Hyderabad
 | 107-110 
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					|  | PORTFOLIO 
					– REVISION STRATEGIES Dr. K. 
					PEDDI RAJU1, Dr. K. RATNA MANIKYAM2
 1Senior 
					Faculty and Head, Department of Commerce, Govt. Degree 
					College, Razole-533 242, East Godavari Dist. A.P.
 2 
					Senior Faculty and Head, Department of Commerce, Government 
					Arts College (Autonomous), Rajamahendravaram.- 533 105, East 
					Godavari Dist. A.P.
 | 111-116 
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					|  | The 
					importance of training of Employees in Heavy Plates Vessels 
					Plant, Visakhapatnam – A study KANDI PRASADA RAO
 Part-Time Research Scholar, Reg.No.: PP.COM.0010, 
					Rayalaseema University, Kurnool, Andhra Pradesh, Under the 
					guidance of Dr.T.Gopala Rao, Research Supervisor, Reader, 
					P.G.
 Department of Commerce, A.M.A.L. College, 
					Anakapalle, Visakhapatnam, Andhra Pradesh
 | 117-122 
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					|  | PROBLEMS 
					AND PERSPECTIVES OF MSMEs IN PRAKASAM DISTRICT -A STUDY
 ADUSUMALLI SRINIVASARAO
 Lecturer in Commerce
 KRK Govt Degree College 
					Addanki, Prakasam Dist, AP India
 | 123-133 
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					|  | GLOBALISATION AND ITS IMPACT ON SMALL SCALE INDUSTRIES IN 
					INDIA: BRIGHT AND DARK SPOTS Mohammad Eshteiwi Ahmouda Shafter1, Abubakr Ali Alhashimi2, 
					Mohammed Ali Jummah3
 1,2,3Faculty of Economic and 
					Political Science at Alzaytuna University, Tarhuna, Libya
 | 134-143 
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					|  | GROWTH AND 
					DEVELOPMENT OF GRANITE INDUSTRY IN PRAKASAM DISTRICT
 RATNA KUMARI DOGIPARTHY1, Dr. 
					B.K.SURYA PRAKASHA RAO2
 1PhD Research Scholar, 
					Acgarya Nagarjuna University & Junior Lecturer in 
					Commerce, Government Junior College, Martur, Prakasam 
					District, Andhra Pradesh. Email: ratna240@gmail.com
 2Research Supervisor, Head & Professor, Dept. Of Management 
					Sciences, R.V.R. & J.C.College of Engineering, Chowdavaram, 
					Guntur District, Andhra Pradesh
 | 144-152 
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