International Journal of Business, Management & Allied Sciences

A Peer Reviewed-Indexed Journal

Call for Editorial/Review Board members (Voluntary Service only)* PhD in the relevant Field mandatory

animated gifVolume 5 Issue 2 (April-June)

Author Article Details Page No
1 PERMISSION MARKETING - AN ALTERNATE TARGETING
STRATEGY TO BUILD BRAND TRUST AND LOYALTY
D.SIDHARDHA
Assistant Professor, Department of Management Studies
Maharaj Vijayram Gajapathi Raj College of Engineering (Autonomous),
Vizianagaam, Andhra Pradesh
1-6
1 PERFORMANCE OF DISTRICT COUNCIL: A STUDY ON NORTH
TWENTY FOUR PARGANAS DISTRICT, WEST BENGAL
Dr.ANUP MAJI
Assistant Professor, Department of Commerce, Sabang Sajanikanta Mahavidyalaya, Paschim
Medinipur , State- West Bengal ( India)
7-10
1 PERFORMANCE OF INDIAN NSE STOCK MARKET-A STUDY ON PRE AND POST IMPLEMENTATION PHASE OF DEMONETISATION FROM NOVEMBER 1ST 2015 TO NOVEMBER 1st 2017
Dr. K.S.SEKHARA RAO1, CH. SAHYAJA2
1Associate Professor, KLU Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India
2Research Scholar, KLU Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India
11-19
1 GST Impacts on Indian Economy: A Study
Yelsoju Somachary
Research scholar, Dept of Economics, kakatiya University Warangal.T.S
20-24
1 EFFECT OF FINANCIAL LEVERAGE ON FINANCIAL PERFORMANCE: A PANEL DATA ANALYSIS
Dr. Jaba Rani Patta1, Prof. Ram Ranjan Routh2
1Assistant Teacher, Ramnagar Rao High School, West Bengal
2Assistant Professor, Department of Commerce, Kharagpur College, West Bengal
25-32
1 Demonetisation from the Perspective of Indian Stock Market*
Dr. Munmun Mohanty1, Dr. Sanjib Pattnaik2
1 Associate Professor in Finance at School of Management Studies, Ravenshaw University, 2Associate Professor in Finance at School of Management Studies, Ravenshaw University
33-49
1 An Empirical Study on Human Resource Challenges in Telecom Sector With Specific Reference to BSNL, India
Aditya Bhargava1 , Dr. Harsh Purohit2
1Ph.D Research Scholar, Banasthali Vidyapith, Rajasthan, India
2Dean, FMS – WISDOM, Banasthali Vidyapith, Rajasthan, India
50-54
1 Effect of Organizational Rewards on Job Engagement and Organizational Engagement
Dr Rama Krishna Yelamanchili
Associate Professor (Leadership)
Ethiopian Civil Service University
Addis Ababa, Ethiopia
55-62
1 THE EFFECT OF OCCUPATIONAL STRESS ON EMPLOYEE TURNOVER INTENTIONS – A STUDY OF NURSES IN TWO SELECTED HOSPITALS OF HYDERABAD
Prof Saneem Fatima1, Syeda Amtul Mahaboob2
1Professor and Joint Dean Academics, Maulana Azad National Urdu University
2PhD Scholar, Maulana Azad National Urdu University
63-69
1 THE FACTORS INFLUENCING CUSTOMER SATISFACTION
TOWARDS PRIVATE LABEL BRANDS IN RETAILING
S. Lakshmi Narasimham
Research Scholar, Rayalaseema University,
PP.MAN.0653, Kurnool – Andhra Pradesh, India.
70-74
1  A STUDY ON WOMEN ENTREPRENEURSHIP FROM THE
PERSPECTIVE OF ECONOMIC DEVELOPMENT
CHILUMARI VARAPRASAD
Assistant Professor, Department of Business Management,
Vennela Institute of Business Administration,
Bhongir, Telangana
75-77
1 PERCEPTIONS OF LONG-TERM INVESTING
SYED AWAIS
Associate Professor, Academy of Management Studies (AMS), Hyderabad
 
78-81
1 ORGANIC BUSINESS AND ITS IMPACT ON SUSTAINABLE
DEVELOPMENT
Dr. T. BLESSTY PEARLINE
Assistant Professor, Loyola College, Chennai
82-89
1 HUMAN RESOURCE MANAGEMENT´S MARKETING APPROACH FOR IMPROVING EMPLOYEE SATISFACTION
KUSUMA KIRANMAYEE
Asst. Professor, Amity Global business school, Hyderabad
90-94
1 A STUDY ON THE STRATEGIC ROLE OF HR IN IT INDUSTRY
PARDHASARADHI YENNAM
Associate Professor, Aurobindo Institute of Computer Sciences, Chintapalliguda(v), Ibrahim patnam(m), Rangareddy(dt)
95-98
1 BANK RISK ANALYSIS
GATTU RADHIKA
Associate professor, Aurobindo Institute of Computer sciences, Chintapalliguda(v), Ibrahim
patnam(m), Rangareddy(dt)
99-103
1 PORTFOLIO – REVISION STRATEGIES
Dr. D.VISHNU PRIYA
Reader & HOD of Commerce (P.G.)
B.T.College, Madanapalle, Chittoor Dist
104-106
1 HRM FOR THE PUBLIC SECTOR
DHANAVATH MOHAN KUMAR NAIK
BDMM, Team Leader (IT)
Knights bridge Information Technologies, Private limited, Hyderabad
107-110
1  PORTFOLIO – REVISION STRATEGIES
Dr. K. PEDDI RAJU1, Dr. K. RATNA MANIKYAM2
1Senior Faculty and Head, Department of Commerce, Govt. Degree College, Razole-533 242, East Godavari Dist. A.P.
2 Senior Faculty and Head, Department of Commerce, Government Arts College (Autonomous), Rajamahendravaram.- 533 105, East Godavari Dist. A.P.
111-116
1 The importance of training of Employees in Heavy Plates Vessels Plant, Visakhapatnam – A study
KANDI PRASADA RAO
Part-Time Research Scholar, Reg.No.: PP.COM.0010, Rayalaseema University, Kurnool, Andhra Pradesh, Under the guidance of Dr.T.Gopala Rao, Research Supervisor, Reader, P.G.
Department of Commerce, A.M.A.L. College, Anakapalle, Visakhapatnam, Andhra Pradesh
117-122
1 PROBLEMS AND PERSPECTIVES OF MSMEs IN PRAKASAM
DISTRICT -A STUDY
ADUSUMALLI SRINIVASARAO
Lecturer in Commerce
KRK Govt Degree College Addanki, Prakasam Dist, AP India
123-133
1 GLOBALISATION AND ITS IMPACT ON SMALL SCALE INDUSTRIES IN INDIA: BRIGHT AND DARK SPOTS
Mohammad Eshteiwi Ahmouda Shafter1, Abubakr Ali Alhashimi2, Mohammed Ali Jummah3
1,2,3Faculty of Economic and Political Science at Alzaytuna University, Tarhuna, Libya
134-143
1 GROWTH AND DEVELOPMENT OF GRANITE INDUSTRY IN
PRAKASAM DISTRICT
RATNA KUMARI DOGIPARTHY1, Dr. B.K.SURYA PRAKASHA RAO2
1PhD Research Scholar, Acgarya Nagarjuna University & Junior Lecturer in Commerce, Government Junior College, Martur, Prakasam District, Andhra Pradesh. Email: ratna240@gmail.com
2Research Supervisor, Head & Professor, Dept. Of Management Sciences, R.V.R. & J.C.College of Engineering, Chowdavaram, Guntur District, Andhra Pradesh
144-152