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PERMISSION
MARKETING - AN ALTERNATE TARGETING STRATEGY TO BUILD
BRAND TRUST AND LOYALTY
D.SIDHARDHA Assistant Professor, Department of
Management Studies Maharaj Vijayram Gajapathi Raj College
of Engineering (Autonomous), Vizianagaam, Andhra Pradesh |
1-6
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PERFORMANCE
OF DISTRICT COUNCIL: A STUDY ON NORTH TWENTY FOUR
PARGANAS DISTRICT, WEST BENGAL
Dr.ANUP MAJI Assistant
Professor, Department of Commerce, Sabang Sajanikanta
Mahavidyalaya, Paschim Medinipur , State- West Bengal (
India) |
7-10
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PERFORMANCE
OF INDIAN NSE STOCK MARKET-A STUDY ON PRE AND POST
IMPLEMENTATION PHASE OF DEMONETISATION FROM NOVEMBER 1ST
2015 TO NOVEMBER 1st 2017 Dr.
K.S.SEKHARA RAO1, CH. SAHYAJA2 1Associate
Professor, KLU Business School, Koneru Lakshmaiah Education
Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India
2Research Scholar, KLU Business School, Koneru Lakshmaiah
Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh,
India |
11-19
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GST Impacts
on Indian Economy: A Study
Yelsoju Somachary Research scholar, Dept of
Economics, kakatiya University Warangal.T.S |
20-24
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EFFECT OF
FINANCIAL LEVERAGE ON FINANCIAL PERFORMANCE: A PANEL DATA
ANALYSIS Dr. Jaba Rani Patta1,
Prof. Ram Ranjan Routh2 1Assistant Teacher,
Ramnagar Rao High School, West Bengal 2Assistant
Professor, Department of Commerce, Kharagpur College, West
Bengal |
25-32
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Demonetisation from the Perspective of Indian Stock Market*
Dr. Munmun Mohanty1, Dr. Sanjib
Pattnaik2 1 Associate Professor in Finance at
School of Management Studies, Ravenshaw University,
2Associate Professor in Finance at School of Management
Studies, Ravenshaw University |
33-49
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An
Empirical Study on Human Resource Challenges in Telecom
Sector With Specific Reference to BSNL, India
Aditya Bhargava1 , Dr. Harsh
Purohit2 1Ph.D Research Scholar, Banasthali
Vidyapith, Rajasthan, India 2Dean, FMS – WISDOM,
Banasthali Vidyapith, Rajasthan, India |
50-54
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Effect of
Organizational Rewards on Job Engagement and Organizational
Engagement Dr Rama Krishna
Yelamanchili Associate Professor (Leadership)
Ethiopian Civil Service University Addis Ababa, Ethiopia |
55-62
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THE EFFECT
OF OCCUPATIONAL STRESS ON EMPLOYEE TURNOVER INTENTIONS – A
STUDY OF NURSES IN TWO SELECTED HOSPITALS OF HYDERABAD
Prof Saneem Fatima1, Syeda Amtul
Mahaboob2 1Professor and Joint Dean Academics,
Maulana Azad National Urdu University 2PhD Scholar,
Maulana Azad National Urdu University |
63-69
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THE FACTORS
INFLUENCING CUSTOMER SATISFACTION TOWARDS PRIVATE LABEL
BRANDS IN RETAILING S. Lakshmi
Narasimham Research Scholar, Rayalaseema
University, PP.MAN.0653, Kurnool – Andhra Pradesh, India. |
70-74
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A
STUDY ON WOMEN ENTREPRENEURSHIP FROM THE PERSPECTIVE OF
ECONOMIC DEVELOPMENT CHILUMARI
VARAPRASAD Assistant Professor, Department of
Business Management, Vennela Institute of Business
Administration, Bhongir, Telangana |
75-77
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PERCEPTIONS
OF LONG-TERM INVESTING SYED
AWAIS Associate Professor, Academy of Management
Studies (AMS), Hyderabad |
78-81
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ORGANIC
BUSINESS AND ITS IMPACT ON SUSTAINABLE DEVELOPMENT
Dr. T. BLESSTY PEARLINE
Assistant Professor, Loyola College, Chennai |
82-89
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HUMAN
RESOURCE MANAGEMENT´S MARKETING APPROACH FOR IMPROVING
EMPLOYEE SATISFACTION KUSUMA
KIRANMAYEE Asst. Professor, Amity Global business
school, Hyderabad |
90-94
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A STUDY ON
THE STRATEGIC ROLE OF HR IN IT INDUSTRY
PARDHASARADHI YENNAM
Associate Professor, Aurobindo Institute of Computer
Sciences, Chintapalliguda(v), Ibrahim patnam(m),
Rangareddy(dt) |
95-98
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BANK RISK
ANALYSIS GATTU RADHIKA
Associate professor, Aurobindo Institute of Computer
sciences, Chintapalliguda(v), Ibrahim patnam(m),
Rangareddy(dt) |
99-103
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PORTFOLIO –
REVISION STRATEGIES Dr.
D.VISHNU PRIYA Reader & HOD of Commerce (P.G.)
B.T.College, Madanapalle, Chittoor Dist |
104-106
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HRM FOR THE
PUBLIC SECTOR DHANAVATH MOHAN
KUMAR NAIK BDMM, Team Leader (IT) Knights
bridge Information Technologies, Private limited, Hyderabad |
107-110
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PORTFOLIO
– REVISION STRATEGIES Dr. K.
PEDDI RAJU1, Dr. K. RATNA MANIKYAM2 1Senior
Faculty and Head, Department of Commerce, Govt. Degree
College, Razole-533 242, East Godavari Dist. A.P. 2
Senior Faculty and Head, Department of Commerce, Government
Arts College (Autonomous), Rajamahendravaram.- 533 105, East
Godavari Dist. A.P. |
111-116
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The
importance of training of Employees in Heavy Plates Vessels
Plant, Visakhapatnam – A study
KANDI PRASADA RAO
Part-Time Research Scholar, Reg.No.: PP.COM.0010,
Rayalaseema University, Kurnool, Andhra Pradesh, Under the
guidance of Dr.T.Gopala Rao, Research Supervisor, Reader,
P.G. Department of Commerce, A.M.A.L. College,
Anakapalle, Visakhapatnam, Andhra Pradesh |
117-122
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PROBLEMS
AND PERSPECTIVES OF MSMEs IN PRAKASAM DISTRICT -A STUDY
ADUSUMALLI SRINIVASARAO
Lecturer in Commerce KRK Govt Degree College
Addanki, Prakasam Dist, AP India |
123-133
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GLOBALISATION AND ITS IMPACT ON SMALL SCALE INDUSTRIES IN
INDIA: BRIGHT AND DARK SPOTS
Mohammad Eshteiwi Ahmouda Shafter1, Abubakr Ali Alhashimi2,
Mohammed Ali Jummah3 1,2,3Faculty of Economic and
Political Science at Alzaytuna University, Tarhuna, Libya |
134-143
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GROWTH AND
DEVELOPMENT OF GRANITE INDUSTRY IN PRAKASAM DISTRICT
RATNA KUMARI DOGIPARTHY1, Dr.
B.K.SURYA PRAKASHA RAO2 1PhD Research Scholar,
Acgarya Nagarjuna University & Junior Lecturer in
Commerce, Government Junior College, Martur, Prakasam
District, Andhra Pradesh. Email: ratna240@gmail.com
2Research Supervisor, Head & Professor, Dept. Of Management
Sciences, R.V.R. & J.C.College of Engineering, Chowdavaram,
Guntur District, Andhra Pradesh |
144-152
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